Copywriting | Social Media | Strategy
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Business Copy & Editing

Here are two current pieces of work I'm proud of. 

 
 

BUSINESS COPY
& EDITING

Web copy, copy editing, E-blasts, newsletters, press releases

 
 
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Web Copy

MEANINGFUL ACTION

The Do Good Project is a community non-profit looking to promote action; so for their website and copy, conversational language was used to connect and motivate residents in as few words as possible.


Copy Editing

WRITE TO BE READ

The Higher Education Research Institute at UCLA was in need of transforming  hard-to-read research material (BEFORE) into vital, relevant and accessible reading (AFTER). Language was additionally reworked to create a marketing opportunity where originally there was none. Doing so spotlights the importance of this research group and the data they collect.

Below is a snippet from the research group's annual monograph. The work in its entirety can be found at The American Freshman Monograph (HERI/UCLA data research).

DATA Research

Before

The 2016 U.S. presidential election, the second Supreme Court case pertaining to affirmative action in college admissions, and increased intensity of confronting and preventing sexual assault on campus by colleges and universities represent just a few of the many critical issues facing higher education during the past year. Findings from the 2016 Freshman Survey as well as studies analyzing other datasets compiled and maintained by the Higher Education Research Institute (HERI) inform these debates.

HERI published two research briefs in the fall of 2015 that provide further evidence linking diverse college campuses with strong academic and co-curricular outcomes.

After

Polarized politics, mental health concerns and expanding views on identity are heated national topics that colleges and universities helped us measure this last year. With the findings from the 2016 Freshman Survey and other datasets compiled and maintained by the Higher Education Research Institute (HERI), campuses now have important figures to enable creative solutions and support to make a real impact on their students, their institutions and the future of these debates.  How great of an impact does our data have?

Last June, our research helped inform the Supreme Court’s decision to uphold Univeristy of Texas’ affirmative action program.


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E-blast

TOOT YOUR OWN HORN!

This client was already image savvy and had a cool shop girl aesthetic that I used as the foundation for her MailChimp E-blasts. No need to reinvent the wheel--when a client comes with a solid identity, content creation can focus on magnifying and enhancing the brand experience.   


Newsletter

INFORM TO ENGAGE

Newsletter with travel, health, fashion articles for Dr. Phil's wife, Robin McGraw.

Sample Articles


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Press Release

 

GET TO THE POINT

 

 

Biotech Company Grifols Propels Rise of El Sereno as Leading Bioscience Hub

 

Grifols, a thriving bioscience/biotech company in L.A., is continuing its longstanding support of the community of El Sereno through the creation of the Bioscience Corridor. For years, Grifols has partnered with Cal State LA to support STEM programs for underprivileged students in El Sereno; now they are advocating for opportunities beyond the classroom by transforming El Sereno into a Bioscience Valley, a national hub for all bioscience technologies and innovations.  

The newly proposed Corridor is being led by USC and CSULA, and is already underway: CSULA has broken ground for LA BioSpace, an incubator for startup biotech companies; USC is planning a bioscience/biotech facility and health campus; and private investors are working together to create HATCH, a second-step incubator to be built on Alhambra Road.

Grifols is proud to have supported city and county efforts to make the Bioscience Corridor a reality. As champions of El Sereno and its residents, the corridor is expected to provide new work opportunities to the area, and act as a strong reason to invest in surrounding small businesses and neighborhood developments.