Copywriter, Content Creator

Two Business Writing Samples

Here are two current pieces of work I'm proud of. 

Two Business Writing Samples

 

DATA RESEARCH MAKEOVER
This project required taking dry research material (BEFORE) and making it vital, relevant and easier to read (AFTER). Additionally, I turned it into a marketing opportunity by reworking the language so it would spotlight the importance of this research group and the data they collect. Below is a snippet from the introduction to the piece. The work in its entirety can be found at The American Freshman Monograph (HERI/UCLA data research).

 

Before

The 2016 U.S. presidential election, the second Supreme Court case pertaining to affirmative action in college admissions, and increased intensity of confronting and preventing sexual assault on campus by colleges and universities represent just a few of the many critical issues facing higher education during the past year. Findings from the 2016 Freshman Survey as well as studies analyzing other datasets compiled and maintained by the Higher Education Research Institute (HERI) inform these debates.

HERI published two research briefs in the fall of 2015 that provide further evidence linking diverse college campuses with strong academic and co-curricular outcomes.

AFTER

Polarized politics, mental health concerns and expanding views on identity are heated national topics that colleges and universities helped us measure this last year. With the findings from the 2016 Freshman Survey and other datasets compiled and maintained by the Higher Education Research Institute (HERI), campuses now have important figures to enable creative solutions and support to make a real impact on their students, their institutions and the future of these debates.  How great of an impact does our data have?

Last June, our research helped inform the Supreme Court’s decision to uphold Univeristy of Texas’ affirmative action program.


HOME PAGE WITH PURPOSE
Currently creating this website and copy for a community non-profit. The project is about promoting action, so I chose to use conversational language that connects and motivates in as few words as possible.

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